Producteev icon3/15/2023 “In general, you won’t find anything more agile than a startup,” Abehassera said. Finally, with the new paid plans, the product will generate revenue again for Jive, legitimizing the work on this task management tool. “We couldn’t have developed the Outlook integration without Jive,” Abehassera said. And there are some upsides of working with Jive. The development team doubled in size, but ships as often as it used to. And now, customers will be able to subscribe to a new pro plan again. Then, Producteev became free to boost its growth - 100,000 companies now use Producteev. First, the team restarted from scratch to move to a new architecture that would support more users. Development didn’t slow down after the acquisition. While Producteev was based in New York, everyone moved to Palo Alto. There were a few key elements in this acquisition. “In three months, the deal was done - it went fast.” In particular, Producteev would remain an independent business, continue to grow and more,” Abehassera said. “This is when Jive came along, with an offer that we all agreed on. In August 2012, Abehassera was in the process of raising a Series A round. After four years of hard work, it became much easier to raise money. When Producteev was acquired, the company was profitable with an impressive revenue growth rate of 10 percent month over month. According to him, what has happened since Jive acquired Producteev is the perfect example of a successful acquisition. How An Acquisition Can Succeedīut when I talked with Abehassera, what he was most passionate about was the story behind the acquisition. If you don’t need support, for $899, you will get the Outlook plugin and custom branding forever. In addition to the new $99 per month premium plan, Producteev lets you subscribe to a limited lifetime plan. Task management should be ubiquitous, so the iPad app is a nice addition. You will find the exact same features on a bigger screen. “There are very few teams in the world who can achieve this level of integration.”Īs for the iPad app, if you are familiar with the iPhone app, you won’t feel lost. The OffiSync team who was acquired by Jive two years ago worked on it,” Abehassera said. “Our Outlook plugin is low-level engineering. Similarly, you can transform an email into a task in one click - you will be able to view the email on other platforms where Outlook is not available. We are trying to help our users become more effective,” Abehassera said. “You can drag and drop your tasks to Outlook’s calendar. For example, you can add a task to your calendar to reserve time to get it done. In other words, the Outlook plugin is a full-fledged desktop client for Windows users. You can browse your activity feed, comments and more.īut the best part is that everything is instantly synced with Producteev on your iPhone, Android phone, Mac and more. You can add a task like you would in Producteev, with natural language processing (“Finish presentation document #demo !tomorrow”). You get all the Producteev features in a native interface. When you install the plugin in Outlook, it takes over the task feature. “They have no choice but to use Outlook, and they want something that goes further when it comes to task management.” Producteev’s New Outlook And iPad Apps “There is a big market opportunity with people who use Outlook,” Producteev co-founder Ilan Abehassera told me in a phone interview. For $99 per month, you get the Outlook plugin, custom branding and premium support for up to 100 employees. Now part of Jive, the company also launched a new pro plan. Task management tool Producteev just launched a new iPad app and a native Outlook plugin.
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